Redirection is the process of forwarding a URL to another URL. It is a way to send both people and crawlers to a URL, which can be permanent or temporary. You should know it’s important to let us understand What is redirection in SEO?. When we delete an old URL on our site or do any other work, like deleting a page, changing the URL, changing the original page, moving the website to a new domain (migrating), or copying the URL to make it one URL. Or if the URL does not work for some reason, then we do a redirection because we share the old URL at many places. In such a situation, both the crawler and the user.

What is redirection in SEO? Its types.

 When the user comes to the old URL, but the URL does not work, or the crawler does not find the content on that old link. In such a situation, the user experience gets spoiled, and the ranking is also badly affected. To avoid this, we transfer our old URL to the new URL or page; this process can be both permanent and temporary. When a user or search engine tries to visit a particular web page, but that page has been moved, deleted, or changed, then it sends them to its new location. This is called redirection.

We also use it to prevent multiple versions of the same page from appearing on different sites, which can solve the problem of duplicate URLs. This allows search engines to treat these different versions as different sites. This is called a canonical tag.

https://webduly.com/, https://webduly.com/

To avoid this, we use 301 redirects. This combines the different versions into one format.

Importance of redirects.

We use redirects to prevent visitors from ending up on broken or duplicate pages; this helps maintain both rankings and traffic.

This process allows us to transfer ranking authority from your old page to the new version.

It is a most important part of SEO; it ensures that users and search engines are seamlessly directed to the correct content.

Redirection impact is very important for SEO, both for users and crawlers

We should use redirection for it.

Prevent duplicate pages

To move a website or page, the right URL 

Prevent 404 errors

Merge websites or web pages 

Types of redirection in SEO. 

 The five main types of redirects are commonly used in SEO These types are mentioned Below. 

1.  301

It’s a permanent redirect

301 is used when a web page is moved permanently to a new location.

This is a way to tell search engines and browsers that the original URL is a permanent move to another location.

This process sends 90-99% of traffic (ranking power) to the new URL. 1-2% of traffic may be lost.

This is best used when you change your domain or remove old content.

2. 302 is Temporary Redirect (HTTP 1.0)

A 302 is used when the move is temporary.

302 is a temporary redirect (HTTP 1.0)

302 is used when the move is temporary.

It signals to search engines that “This page has been temporarily moved; do not update your indexing.”

We use this best when we’re testing a new page or temporarily redirecting traffic elsewhere.

3.307 This is a temporary redirect (HTTP 1.1)

This is an updated version of 302 for HTTP 1.1 standards.

4. This is a client-side redirect called a meta refresh redirect—this is a meta refresh that happens at the page level, not on the server.

It usually looks like this: “If you are not redirected in 5 seconds, click here.”

Very rarely used. Impact on SEO: Passes little or no link equity. Not recommended for SEO. Best use: Use only when server redirects are not possible.

5. JavaScript Redirect (RT) – This is a script-based

A JavaScript (RT) redirects users to another page using code in the browser.

 This only triggers when JavaScript is enabled.

Google can obey these, but it is not ideal – crawling or indexing may be delayed.

Best use: only when server-side redirects are not an option.

Conclusion.

When used correctly, they maintain your website’s authority, avoid broken (400) links, and guide visitors seamlessly to the content they want. For a lasting SEO impact, always prefer proper server-side redirects and minimize unnecessary RT chains.

When we change URLs, they play a vital role in maintaining both user experience and search engine visibility. These changes are temporary (301), or (302/307) content testing redirects handling redirects via the browser (meta refresh or JavaScript)

Whether you’re temporarily (301), temporarily testing content (302/307), or handling redirects via the browser (meta refresh or JavaScript), choosing the right type ensures that your website remains accessible, SEO-friendly, and user-centric…. If you do bulk redirection, you save a lot of time.

FQ 

Do redirects pass page authority?

Yes, when we use permanent redirection, we can transfer authority from the old page to the new page.

However, this process cannot pass 100% of the authority of the original page.

So we avoid this approach in general.

Use this only if you have a good reason to redirect a page

Are redirects harmful for SEO?

No, redirects are not harmful to full-form SEO.

Google’s guidelines for this are simple and clear.

If the page is out of date and there is no suitable alternative, it should not be redirected

If you have a need, the page has moved to a new location; redirection is the right choice.

You should not redirect users to an irrelevant page; otherwise, Google may treat it as a 404.

How long should a redirect be kept on?

According to Google guidelines, 301 Permanent (RT) must be kept active for at least 1 year.

How should we test redirects?

You should test if you can access the new URL by copying the old URL and pasting it into your browser. This will let you know if it works.

If you are visiting a new URL,

Then it works.

If this is not happening, then you need to understand your mistake.

Note: While doing this, page relevance should be kept in mind; for example, https://webduly.com/contact-us-company/ should redirect to https://webduly.com/contact-us/; this is a chain. Or relevance, which is the correct process.